August 25th, 2013
School bus ads bring needed revenue to Colorado Springs-area districts
By Carol McGraw
School buses are carrying more than students these days. The vehicles sport fancy advertisements for local businesses and events.
It’s part of the effort for school districts to make money in these budget-strapped times. And it is paying off.
Lewis-Palmer School District 38 made about $8,000 in its first effort last year with eight advertisers and 11 buses. This year, it is expanding.
“Ultimately we hope to have advertisements on every bus to maximize our income,” said Robin Adair, D-38 spokeswoman. The district, which has had $11 million in cuts in recent years, is seeking a $4.5 tax increase in the November election.