August 9th, 2013
Placing Products? Try Casting Them The Rise and Fall of the Computer-Animated ‘Foodfight!’
By Jake Rossen
New York Times
The brand managers at Georgia-Pacific were not about to budge. They agreed that Brawny Man, the plaid-shirted character adorning millions of paper-towel rolls, could come to life and share a moment with Mr. Clean. But their Angel Soft Baby, who had sold countless reams of toilet tissue, could never be displaced from her perch in the clouds.
The Brand X army parades its ketchup-based artillery.
Such concessions were typical of the two years spent negotiating for more than 80 food-industry characters to appear in “Foodfight!,” a computer-animated movie that was announced in 2000 by Threshold Entertainment.