August 14th, 2013
New Diet Coke Ad Reassures Consumers About Aspartame Safety
By LIZ NEPORENT
ABC News, Good Morning America
Diet Coke plans to defend its use of artificial sweeteners in a series of new print ads, as part of an effort to reassure consumers about the safety of its products amid sagging sales.
The ad, which will ultimately run nationally, appeared in the print edition of USA Today in the Atlanta region today and then in the Atlantic Journal Constitution on Thursday, company spokesman Ben Sheidler said. Entitled, “Quality Products You Can Always Feel Good About,” the ad will highlight the benefits and safety of low-calorie and artificial sweeteners found in the Atlanta-based soft drink giant’s beverages.
“Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar,” the ad states.