August 5th, 2013

Legislation Would Use Tax Code to Stop Junk Food Ads Targeting Kids

By Katy Bachman
Ad Week

The debate in Washington over which foods should or should not be marketed to children is far from over. And with Congress getting serious about taking up tax reform, there is a new opportunity for lawmakers to use the tax code to regulate food advertising under the guise of raising more revenue for the government.

Citing “the epidemic of childhood obesity,” Rep. Rosa DeLauro (D-Conn.) introduced a bill backed by four other Dems that would take away the ability of food companies to claim a tax deduction for marketing “unhealthy food products to children.”
“Taxpayers should not continue to subsidize a tax loophole that allows companies to deduct expenses for marketing unhealthy foods to kids,” said DeLauro.

Read More: http://www.adweek.com/news/advertising-branding/legislation-would-use-tax-code-stop-junk-food-ads-targeting-kids-151633

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