August 6th, 2013
Ads Still Push Junk Food to Kids
By David Pittman
Children continued to be bombarded with advertisements about unhealthy food and beverages despite a food-industry initiative to reduce such marketing, an analysis found.
Television marketing increased by 8.3% for children ages 2-5 and 4.7% for ages 6-11 from 2009 to 2011, reversing most declines from previous years, reported Lisa Powell, PhD, of the University of Illinois at Chicago School of Public Health, and colleagues.
In addition, teens’ exposure to food ads increased by 9.3%, the researchers found by examining data from the television analytics firm the Nielsen Company.