November 6th, 2012

Study: Hispanic parents donít see food companiesí impact on their kidsí eating habits as bad

By Dr. Amelie G. Ramirez
NBC Latino

Parents are concerned about food marketing and the way it impacts their childrenís eating habits and would support policies to limit the marketing of unhealthy food and beverages to children, according to a new report from Yaleís Rudd Center for Food Policy & Obesity.

Black and Hispanic parents reported believing that their children saw more food advertising and were more affected by that advertising compared with white parents, the report found. They also perceived more obstacles to ensuring healthy eating habits for their children, and were more supportive of most policies to promote healthy eating habits and limit food marketing.

Black and Hispanic parents, however, did not view the influence of food companies on their childrenís eating habits more negatively, the report found.

In fact, because many food companies, including McDonaldís and Coca-Cola, invest significant amounts in targeted marketing to black and Hispanic youth and programs to support black and Hispanic communities, it appears that these programs may be successfully deflecting blame for obesity away from the food companies, according to the report.

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