November 14th, 2012

Manchester board OK's ads in school

New Hampshire Union Leader

The Board of School Committee has approved a new advertising policy, opening the door to ads in gyms, cafeterias and elsewhere, subject to restrictions and the superintendent’s review.

The board voted unanimously on Tuesday to support the recommendation of the Coordination Committee to enact the policy.

There was little debate about approving the policy, which was discussed extensively in committee. The director of a youth media organization, Rona Zlokower, however, did raise concerns about the susceptibility of children to advertising.

“The commercialization of our school environment must be approached with thoughtfulness and sensitivity to what our children take home at the end of the school day,” Zlokower told the board during the public comment period of the meeting. “Will it be a slogan for sugar-sweetened beverages, or will it be their grasp of the U.S. Constitution, the solar system and algebra?”

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