November 6th, 2012
BOE to offer bus ads
By Heather Mullinix
The Cumberland County Board of Education approved partnering with a company to offer color advertising on county buses during its October meeting.
Todd Isaacs, with Atlanta-based District Solutions, said, “As many of you know, budgets have been cut and revenue from property taxes is down. The state granted the opportunity for school districts to have bus signs to help generate additional revenue without additional taxes.”
The program would offer advertising space to local businesses on the rear quarter panels of the buses, with signs not to exceed 16 inches by 60 inches. With 61 busses in the school system fleet, the school system could see revenue up to $5,000 a month.