October 4th, 2012
Two districts to consider ads on buses
By BRIAN ANDERSON
Everyone knows what it is—it’s big and yellow and full of kids. But the next time you pull up to one, will you see an ad on the side of the school bus?
That’s the question now facing local boards of education. A state law that allows for advertising space on school buses became law in January 2011. The law sets up few rules for advertising on school buses. Most of the rules came from the New Jersey Board of Education (NJB OE) in May.
According to the rules, local school boards determine if they want to allow advertising on buses that the board owns or leases. Half of the advertising revenue must go toward fuel costs. The other half will be used for programs or services. Funded projects will be determined by each local board of education.