October 16th, 2012
Pizza Hut rethinks US presidential debate stunt after criticism over product placement
By Candice Choi and Mae Anderson
Pizza Hut is rethinking its contest daring people to ask “Sausage or pepperoni?” at Tuesday’s U.S. presidential debate.
After the stunt led to criticism last week, the restaurant chain says it’s moving the promotion online, where a contestant will be randomly selected to win free pizza for life.
Pizza Hut had offered the prize — a pie a week for 30 years, or a check for $15,600 — to anyone who posed the question to either President Barack Obama or Republican candidate Mitt Romney during the live debate.
But blogs and media outlets immediately criticized the chain for trying to capitalize on the election buzz.