October 9th, 2012
Mind the Gap! First Advertiser Jumps Aboard the MetroCard
By David Gianatasio
New York’s Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to “Be bright NYC,” with the word “bright” stamped in multicolored letters against a deep-blue background. Available in 10 Manhattan stations, the card gets you a 20 percent discount at NYC Gap locations through Nov. 18. Some New Yorkers continue to profess undying love for their iconic yellow MetroCards, with one Gothamist commenter complaining, “It is one thing to put an ad ON the MetroCard. This is another thing entirely: the card IS an ad.