October 23rd, 2012
McDonald's China Partners With Angry Birds For Special Edition Gameplay
McDonald’s in China has teamed up with Rovio for an Angry Birds-themed location-based game which gives customers of the fast food chain special games while they’re in the restaurants.
TBWA/Shanghai and TBWA/Gameplay (which is based in Helsinki and has a relationship with Rovio) developed the campaign, which gives special hidden game modes and free Power-Ups to McDonald’s customers who are playing Angry Birds on their iOS devices. A TV commercial, featuring a McDonald’s burger that gets stolen from a customer by the pigs, setting the birds in motion, launches the campaign.