October 2nd, 2012

Marketers Use Advertising Week to Blast Microsoft Over Do Not Track

By Michael Learmonth
Advertising Age

Microsoft is using Advertising Week as a venue to unveil an array of services built on Windows 8, including new ad formats designed right into the operating system.

But some of the nation’s biggest advertisers are using the opportunity to blast Microsoft for the latest version of Internet Explorer, which will ship with Do Not Track as a default setting, a move they believe damages the online ad ecosystem.

In an open letter to CEO Steve Ballmer, General Counsel Bradley Smith and Chief Research & Strategy Officer Craig Mundie, the world’s biggest advertisers let Microsoft know that if it follows through on its promise to make do-not-track the default setting on IE, that it will “drastically damage the online experience by reducing the internet content and offerings that such advertising supports.”

Read more: http://adage.com/article/digital/advertising-week-microsoft-blasted-track/237532/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/LatestNews+%28Advertising+Age+-+Latest+News%29&utm_content=Google+Reader


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