October 31st, 2012
Industry opposes HK govt ban on baby formula ads
By Ming Yeung
A leading baby formula manufacturer says it opposes the Hong Kong government’s proposal to ban all forms of advertising on formula for infants aged 6 months to 3 years old.
The Department of Health launched public consultation on the draft code on Oct 26, pertaining to the marketing and quality of formula milk in Hong Kong. The mandate for the code is “to contribute to the protection of breast-feeding and provision of safe and adequate nutrition for infants and young children aged 36 months or below”.
The draft HK Code would forbid distribution of informational materials related to the products to the general public, mothers, pregnant women and health workers.
Mead Johnson Nutrition criticized the authority on Tuesday for ignoring industry voices throughout the drafting process for the HK Code, over the last two years.