October 16th, 2012

Hunterdon high school approves bus advertising, months after N.J. allows it

By Renée Kiriluk-Hill
Hunterdon Democray

School buses here could accept advertising for the first time, under a policy approved 5-0 by the Hunterdon Central Board of Education. Regulations allowing the advertising were approved by the state in June, opening the possibility of a new source of revenue to districts statewide.

“In other states, it’s been very successful,” business administrator Ray Krov told the board before the vote on Oct. 15. “Any revenue that’s not from the taxpayers, reduces their tax basis.”

The state Department of Education requires that schools that sell advertising use half of the revenue to offset fuel costs and the other half for any school programs or services.

Board member Jim Davidson of East Amwell Township asked “what type of advertising might be proposed,” saying that he’s frequently in Philadelphia and wouldn’t want to see most ads on the SEPTA buses on a school bus.

Krov said that the state’s regulations were included in the policy before Central’s board.

New Jersey finalized regulations in May allowing advertising to blanket the exteriors only of district-owned buses. Those ads could come from local, regional or national businesses.



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