October 11th, 2012
Food apps could be collecting children's data
By Jay Crandall
With a dizzying array of choices, navigating the snack aisle at the grocery store could already be a parent’s worst nightmare—from lollipops to Lifesavers, all of those sweet treats are calling your kids.
And we do mean calling—right on your iPhone or iPad. It is how some food companies have found a sweet spot to grab your kids’ attention.
We are talking about video game apps, where some popular sweet snacks like ICEE, Sour Patch Kids, even Jell-O come to life right on the screen.
And while advertising these kinds of foods to kids on television is limited, Kevin Hammons an MBA student at Arizona State University’s WP Carey School of Business, said there are no limits on the Internet.