October 29th, 2012
Firms pledge responsible advertising to children to support healthy lifestyles
By CHANNEL NEWSASIA
Fourteen of Singapore’s leading food and beverage companies have pledged to change the way they advertise their products to children.
The pledge signatories are Coca-Cola, Ferrero, FrieslandCampina, General Mills, Kellogg’s, Kerry, Mars, McCain, McDonald’s, Mondelez, Nestlé, Pepsico, Suntory and Unilever.
The Responsible Advertising to Children Pledge is the first of its kind in Singapore and forms part of an ongoing commitment by the food and beverage industry to support healthy and active lifestyles.