October 26th, 2012
District's Efforts to Raise Ad Revenue Lag
By Rob Scott
Members of the Moorestown Board of Education are frustrated that, nearly a year after signing a $22,000 contract to generate advertising revenue, the district is still stuck in neutral.
The board approved a contract with Advantage3, a Millburn-based firm that helps school districts seek corporate sponsorships, last November. But since then, the company has only brought one proposal to the table, from a company vaguely interested in advertising with the district, said business administrator Lynn Shugars.
“The company was interested in moving in that direction, but the specifics of what that would be weren’t clear,” she said. “Really this is the only thing they’ve come forward with so far.”