October 25th, 2012
Christian Dior mascara ad banned for airbrushing Natalie Portman
By Mark Sweney
A beauty ad for Christian Dior featuring Black Swan actor Natalie Portman has been banned by the advertising watchdog for being airbrushed.
Portman appeared in a magazine ad promoting a mascara, accompanied by the boast that the product delivers a “spectacular volume-multiplying effect, lash by lash”.
Rival L’Oreal lodged a complaint with the Advertising Standards Authority that the ad “misleadingly exaggerated the likely effects of the product”.
L’Oreal itself has been one of the biggest offenders in the watchdog’s crackdown on airbrushed and exaggerated beauty ads in recent years, with ads featuring Rachel Weisz, Christy Turlington, Julia Roberts and Penelope Cruz banned.