October 22nd, 2012
Chocolate and Its Friends Await the Callers
By ANDREW ADAM NEWMAN
New York Times
NOT content to just hand out Skittles and escort trick-or-treaters, adults are celebrating Halloween themselves. This year, 36 percent of adults are planning to host or attend a Halloween party, up from 25 percent in 2005, according to the National Retail Federation.
As consumers stock up for door-ringing superheroes or for their own gatherings, candy brands are stepping up marketing efforts.
A new commercial for Snickers, a Mars brand, for example, features a white-haired man with an enormous head and tiny body, who unsteadily approaches a group of trick-or-treaters, and is asked by a young Dracula who he is.