October 22nd, 2012

Chocolate and Its Friends Await the Callers

By ANDREW ADAM NEWMAN
New York Times

NOT content to just hand out Skittles and escort trick-or-treaters, adults are celebrating Halloween themselves. This year, 36 percent of adults are planning to host or attend a Halloween party, up from 25 percent in 2005, according to the National Retail Federation.

As consumers stock up for door-ringing superheroes or for their own gatherings, candy brands are stepping up marketing efforts.

A new commercial for Snickers, a Mars brand, for example, features a white-haired man with an enormous head and tiny body, who unsteadily approaches a group of trick-or-treaters, and is asked by a young Dracula who he is.

Read more: http://www.nytimes.com/2012/10/22/business/media/candy-brands-step-up-marketing-for-halloween.html?ref=business&_r=0

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