October 30th, 2012

Calendar Says October; Retailers Say It’s Christmas

By Stuart Elliot
The New York Times

COME the hell of political ads or the high water of Hurricane Sandy, many retailers still plan to begin their Christmas shopping campaigns this week.

The idea that holiday marketing efforts would get under way in earnest before Thanksgiving was once startling. But in recent years, “Christmas creep” has become standard operating procedure, leading to jokes like Stephen Colbert’s last week on Twitter: “Halloween is right around the corner. You can tell because all the stores are decked out for Christmas.”

One company, which specializes in online coupons, is spoofing the phenomenon. RetailMeNot, a Web site operated by WhaleShark Media, is running a campaign saluting “OctoNovemCember,” which features a hybrid holiday character called Pumpkin-Headed Turkey Claus that has its own Twitter feed.

Read more: http://www.nytimes.com/2012/10/30/business/media/calendar-says-october-retailers-say-its-christmas.html?ref=media


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