October 1st, 2012
Billboards on Portage school property require sensitivity, careful monitoring
By Editorial, Kalamazoo Gazette
This week Portage Public Schools Board of Education approved an agreement with Adams Outdoor Advertising to host four billboards on three school properties, Portage Northern High School, Angling Road Elementary and 12th Street Elementary.
The attractiveness of this agreement is apparent: the schools will earn almost $2 million in revenue from the agreement, as well as prime advertising space on the billboards to promote school activities.
However, we hope the school board and Adams remain vigilant and responsive to the fact that these billboards are on school property, and, ultimately, children will be daily consumers of these messages.