October 9th, 2012
Big Brother, Now at the Mall
By Evan Ramstad
Wall Street Journal
Shoppers at the new International Finance Center Mall in Seoul can find their way around the four-story complex by approaching one of 26 information kiosks. When they do, they also are being watched.
Just above each kiosk’s LCD touch screen sit two cameras and a motion detector. As a visitor is recorded, facial-identity software estimates the person’s gender and age.
The system’s makers, two companies from South Korea’s SK Holdings Co. 003600.SE +0.67% conglomerate, plan to allow advertisers to tailor interactive ads on the kiosk by those attributes. A 40-something man looking up a restaurant on the kiosk may be shown an ad for a steakhouse in the mall, while a 20-something woman might get one for a clothing store. Shoppers will be able to interact with the ads with hand motions.