October 16th, 2012
Advertising in schools gains ground as Manchester mulls the idea
By Doug Alden
In a community outside Salt Lake City, school buses sport banners promoting businesses. At high school football games in Winter Park, Fla., the play-by-play announcer slips in pitches for Powerade. And in a suburban Denver district, elementary school report cards include paid advertising.
Cash-strapped school districts have begun to relax restrictions on commercial messages, aiming to shore up their dwindling resources.
A preliminary proposal to allow limited advertising in Manchester public schools may still have a way to go before getting final approval from the full school board. Finding potential advertisers may be much easier than agreeing on what qualifies as appropriate.