October 8th, 2012
Advertisements on Ann Arbor schools website expected to net $30,000 in revenue
By Danielle Arndt
Ann Arbor parents can now shop for tires or look for a new dentist while browsing their child’s school website.
Ann Arbor Public Schools is in the process of launching advertising on the district’s website. Banner ads soon will be integrated across the top of every page — including the homepage as well as topic, department and individual school pages.
The ad program is expected to generate $25,000 to $30,000 in additional revenue for the Ann Arbor Public Schools within the first 12 months, said Samuel Curcuru, president and chief executive officer of Alternative Revenue Development, the company providing the marketing.
This past spring, district administrators proposed a number of potential revenue enhancements for AAPS, including advertisements on the district website, installing three digital billboards on district property, licensing high school logos and merchandise, and contracting with other districts to provide professional development or human resources and legal services.