October 18th, 2012

11 Ways Food Marketing Can Make You Fat

Huffington Post

You probably feel in your gut—literally—that food marketing can make you fat. The fact that we’re constantly exposed to ads for various products must, surely, make us eat more. People often think of commercials on TV as our main path to their messages. But in fact, we’re exposed to food marketing, broadly defined, call the time. That makes it hard to keep track of all the ways food marketing can increase obesity.

Luckily, we don’t have to. Because Pierre Chandon and Brian Wansink, a pair of researchers affiliated with the Cornell Food & Brand Lab has done it for us. For the lead article in the October 2012 issue of Nutrition Reviews journal, they conducted an exhaustive search food marketing-related literature to discover the “myriad of ways in which food marketing influences consumption volume and, hence, may promote obesity.” They boiled a whopping 269 articles down to 23 pages of conclusions.

Read more/see slide show: http://www.huffingtonpost.com/2012/10/18/food-marketing_n_1975397.html#slide=1654553


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