September 10th, 2012

Testosterone marketing frenzy draws skepticism

By Matthew Perrone
USAToday

"Are you falling asleep after dinner?”

“Do you have a decrease in libido?”

“Have you noticed a recent deterioration in your ability to play sports?”

“It could be Low-T.”

Welcome to the latest marketing push by the nation’s drug companies.

In this case, it’s a web page for Abbott Laboratories’ Androgel, a billion-dollar selling testosterone gel used by millions of American men struggling with the symptoms of growing older that are associated with low testosterone, such as poor sex drive, weight gain and fatigue.

Read more: http://www.usatoday.com/money/business/story/2012/09/9/testosterone-marketing-frenzy-draws-skepticism/57715666/1

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