September 24th, 2012
So that's why children love burger and chips: Fast-food logos are 'branded' on their brains
Parents have long suspected their children are brainwashed by adverts on television when it comes to food.
Now new research claims the logos of companies like McDonalds, Pizza Hut and Burger King are ‘branded’ on the youngsters’ brains.
MRI scans of children’s appetite and pleasure centres reveals they light up when they are shown advertising images of their favourite fast foods, according to scientists.
Eating out Customers at a McDonald’s store tuck in. Health chiefs say fast food is high in calories, sugar, fat and salt
But when the logos were well-known brands but had nothing to do with food the same areas of the brain failed to respond.