September 4th, 2012

Schools hoping to boost ad revenue

By Phil Dunn
Courier Post Online

Parents and students shouldn’t be surprised to see more advertisements popping up on sports fields and in cafeterias this school year.

The trend of school districts selling ad space for revenue is on the rise across the state, according to New Jersey School Boards Association spokesman Frank Belluscio.

As state aid remains a limited resource and districts are bound by a 2 percent cap on tax levy increases, alternative revenue sources are “increasingly important to the school districts right now,” he said.

Superintendent Michael Gorman said Pemberton Township officials are already in the process of drafting policy he hopes will help the district begin soliciting for ad revenue.

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