September 4th, 2012

Philippines: CA allows cigarette firms to advertise, but not in media

By Kristine L. Alave
Philippine Daily Inquirer

The Court of Appeals has allowed tobacco firms to advertise in certain areas, dealing a heavy blow to anti-tobacco campaigners who are pushing Congress to legislate more stringent regulations against the promotion and advertising of cigarettes.

In its August 26 decision, the appellate ruled in favor of Philip Morris Philippines Manufacturing, Inc. which argued that tobacco ads should not be totally banned in the country, citing provisions of Republic Act 9211. The court permitted tobacco companies to promote their products at their points of sale. But the ads should not target minors, the court added.

However, the ban on media advertising stays.

“Until such time when there is already a new law totally eliminating all forms of tobacco use and tobacco-related activities, this court has no other recourse but to act only in accordance with the prevailing R.A. No. 9211,” said the court decision.

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