September 26th, 2012
PETA Offers to Help Cleveland Schools Fill Budget Hole In Exchange for Lunch Tray Ads
By Ida Lieszkovszky
State Impact Ohio
The animal rights organization People for the Ethical Treatment of Animals, otherwise known as PETA, is making the Cleveland school district a unique offer: they’d like to buy ad space on school lunch trays.
PETA Executive Director Tracy Reiman sent Cleveland school district CEO Eric Gordon a letter this week proposing to help fill the district’s $13 million budget gap by opening up lunch trays to advertisements.
“I’m writing with an idea to help move your city’s school budget a little bit more toward the black,” Reiman says in her letter. “Open up cafeteria lunch trays (both disposable and reusable) to paid ads promoting nutritious foods and healthy behavior for kids, and allow us to run the first one, featuring an adorable chicken proclaiming, ‘I Am Not a Nugget—Go Vegan.’”
Alicia Woempner, a project manager at PETA, says the group is “always on the lookout for schools or cities or municipalities that can benefit from our support while we also help animals at the same time.”