September 19th, 2012

ODOT to launch ads at rest stops, sell naming rights to roads and bridges

By Tom Breckenridge
The Plain Dealer

Motorists for the first time will see advertising at rest stops on Ohio interstates – a move that could earn the state up to $13 million over the next eight years.

The Ohio Department of Transportation has signed a contract with Travelers Marketing, of Wellesley, Mass., to run an advertising, sponsorship and naming rights program for the 45 rest stops along interstate highways.

Companies will be able to place ads in selected spots in and around rest areas—possibly even curbs along parking spaces, said ODOT spokesman Steve Faulkner.

Tens of thousands of travelers stop at the interstate rest areas annually, a captive audience for advertisers.

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