September 4th, 2012

Firm delivers on web ads promise

By Brad Kadrich
Observer & Eccentric

When Plymouth-Canton Community Schools officials hooked up with Troy-based Alternative Revenue Development a couple of years ago to try to drum up new revenue via advertising on the district’s website, ARD representatives promised an estimated $30,000 in the first year.

Last week, ARD delivered on the promise, handing Plymouth-Canton a check for some $22,000 derived from website advertising. Combined with a check delivered earlier in the school year for nearly $8,000, the payment met the partnership’s goals.

“The district has made a commitment to identifying alternative revenue resources,” said Brodie Killian, the district’s executive director for finance. “ARD has delivered on that.”

The district’s Board of Education has made alternative sources of revenue a priority, targeting not only website advertising, but things like new grant initiatives and sponsorship and other advertising opportunities.

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