September 10th, 2012
City to Take Bids on Ball Court, Dog Run Sponsorship
By Alec Hamilton
Picture this: The JP Morgan Chase off-leash area. The Starbucks Basketball Court at Henry Hudson Park.
These types of corporate sponsorship could soon become a reality as the city’s parks department this week solicits bids from companies angling to sponsor one of the city’s 631 basketball courts or its 55 dog runs.
The move is part of a city plan to generate $13 million annually in corporate sponsorship revenues through 2016, according to the Independent Budget Office. Though dog parks and basketball courts are a small portion of that revenue, they are expected to generate $1.5 million and $3.5 million, respectively.