September 20th, 2012

City explores naming rights, sponsorships to raise revenue

By Don Walker
Milwaukee Journal Sentinel

If Wisconsin is open for business, as Gov. Scott Walker likes to say, Milwaukee may soon be for sale.

A Common Council committee on Wednesday endorsed a plan in which the city would consider sponsorships, advertising and even naming rights from companies or nonprofits as a way of generating new revenue.

The possibilities seem endless. There are more than 1,200 trash and recycling receptacles, 3,400 city vehicles, four city parking garages, parking meters and dozens of city-owned buildings. Not to mention 61 different recreational facilities, the Milwaukee Water Works and even websites and mobile apps.

There could be ad inserts in your tax bill. Or ads on the city’s official cable television channel.

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