August 7th, 2012
West Shore School District looking to make money through advertising
By Erica Moffitt
CBS 21 News
A Cumberland County School District looking to increase revenue is turning to advertising for help.
There’s still some discussion to come on how they’ll implement the plan, but the West Shore School District has taken the step of hiring a marketing firm to do the job.
“We’ll come in and we’ll decide on an area with the help of the school board and school officials,” stated Jeff Bertoni of Market Street Sports Group. “Decide on if it’s an appropriate area that some naming rights can be done. So it will start with some signage.”