August 10th, 2012
Shopper Alert: Price May Drop for You Alone
By Stephanie Clifford
New York Times
It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons — and cheap prices — as another.
Now going to the grocery store is becoming a lot less egalitarian.
At a Safeway in Denver, a 24-pack of Refreshe bottled water costs $2.71 for Jennie Sanford, a project manager. For Emily Vanek, a blogger, the price is $3.69.
The difference? The vast shopping data Safeway maintains on both women through its loyalty card program. Ms. Sanford has a history of buying Refreshe brand products, but not its bottled water, while Ms. Vanek, a Smartwater partisan, said she was unlikely to try Refreshe.