August 10th, 2012

Shopper Alert: Price May Drop for You Alone

By Stephanie Clifford
New York Times

It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons — and cheap prices — as another.

Now going to the grocery store is becoming a lot less egalitarian.

At a Safeway in Denver, a 24-pack of Refreshe bottled water costs $2.71 for Jennie Sanford, a project manager. For Emily Vanek, a blogger, the price is $3.69.

The difference? The vast shopping data Safeway maintains on both women through its loyalty card program. Ms. Sanford has a history of buying Refreshe brand products, but not its bottled water, while Ms. Vanek, a Smartwater partisan, said she was unlikely to try Refreshe.

Read more: http://www.nytimes.com/2012/08/10/business/supermarkets-try-customizing-prices-for-shoppers.html?ref=business&pagewanted=all

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