August 9th, 2012

Olympics Ads Reverse BP Brand Perceptions

By Brian Steinberg
Advertising Age

The Olympics, it would seem, can turn an advertiser’s reputation from tarnished to sterling.

BP, the widely vilified oil company whose reputation took a drubbing in 2010 for the Deepwater Horizon spill in the Gulf Of Mexico, has seen negative perceptions of its brand reversed during the first part of the Olympics, according to a survey conducted by YouGov BrandIndex.

YouGov BrandIndex interviews 5,000 people each weekday from a representative U.S. population sample, conducting more than 1.2 million interviews per year, according to the company. Respondents are drawn from an online panel of more than 1.5 million individuals. The margin of error is plus or minus 2%.

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