August 1st, 2012

New Rules on Kids' Web Ads

By Anton Troianovski
Wall Street Journal

Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online.

The Federal Trade Commission is expected to announce Wednesday new rules that close loopholes that currently allow companies to gather information despite a 1998 law that was supposed to protect kids’ online footprint.

The rules could affect popular features such as Facebook Inc.’s FB -2.12% “Like” button, as well as new social networks for playing games on smartphones.

Websites aimed at children already have to get parental consent before gathering information—such as name and email address—from users under 13 years old.

Read more: http://professional.wsj.com/article/SB10000872396390444130304577561411341883468.html?mg=reno64-wsj

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