August 27th, 2012

Nashua School District eyeing $100K in revenue from Stellos Stadium ads

Nashua Telegraph

When student athletes take the field at Stellos Stadium this fall, they could be greeted with a slew of new advertising that school officials are hoping will boost revenue.

Six electronic advertising signs are slated for installation in the coming weeks by Hudson-based Barlo Signs. School District officials say the signs could bring in as much as $100,000 over the next five years.

The signs come as part of a partnership between Barlo Signs and the School District in which the signs will be erected, owned and maintained by the company and revenue will be shared.

School District Chief Operating Officer Daniel Donovan said the only costs to the district will be in electricity, which would be nominal. The signs will only be powered up during sporting and other events.

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