August 13th, 2012

Minister wants strong regulation for advertising baby formulas

By Taddeo Bwambale
New Vision (Uganda)

Health minister, Dr. Christine Ondoa has called for strong regulation of advertising processed food given to babies, saying the practice had contributed to the low level of breastfeeding among Ugandan mothers.

She said some of the adverts were misleading mothers to think that the formulas were better than breast milk.

“Several studies have shown that one of the challenges the country faces is aggressive marketing of breast milk substitutes for children at birth, thus undermining women’s confidence to breastfeed,” she said.

She made the remarks at a Community Fair organized by World Vision to commemorate Breastfeeding Week, at Magola Primary School in Tororo district.

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