August 6th, 2012
Marketing to kids could raise revenue
By Rob McKenzie
School districts are scrambling to find new revenue to offset declining funding.
One controversial idea is using school property to display advertisements on sports fields and in buses. Subsequent ad opportunities might include locker doors, auditoriums, hallways and playgrounds.
This column offers school districts a three-point strategy for advertising to the target audience — young and vulnerable children in an educational setting — by activating their “psychographics” (their mindsets).