August 31st, 2012

Local school districts hoping to sell school bus advertisements

By David Levinsky

School buses might look a little different in some Burlington County school districts this year.

In addition to transporting children to and from school, the yellow vehicles might also be able to help lower parents’ property taxes by doubling as billboards for banks, cable companies and restaurants.

At least that’s the idea being kicked around in Medford and Mount Laurel, where officials are planning to move forward with plans to sell advertisements on the outside of their fleets of buses.

“We’re going to give it a whirl,” Mount Laurel Superintendent of Schools Antoinette Rath said last week about the concept, which was preliminarily OK’d by the school board Tuesday when it approved on first reading a new district advertising policy.

Medford Board of Education President Michael Etter said his district has already contracted with a North Jersey advertising firm with the intention of selling billboard space on its bus fleet as well as on buildings, fields and athletic team uniforms.

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