August 22nd, 2012

Giving Little Virginia Something to Sing About

By Stuart Elliott
New York Times

FOR decades, Macy’s has been on Broadway, literally. Soon, the department store will be there figuratively, too, as it develops a musical for schools around the country.

The show, “Yes, Virginia the Musical,” is based on an animated, nonmusical television special, “Yes, Virginia,” that Macy’s has sponsored on CBS since 2009 as part of its Christmas advertising campaign that carries the theme “Believe.” The special is scheduled to return to CBS this fall, and will also appear on Univision, a Spanish-language network.

“Yes, Virginia the Musical” is aimed at students in grades three through six, reflecting the ages of the child characters in both the stage and television versions. Macy’s will share “Yes, Virginia the Musical” with schools through a Web site, yesvirginiamusical.com, that offers content like downloadable scripts and scores; production reference materials; video clips of tips and encouraging words from performers like Florence Henderson; and a video of a recent test performance of the musical by children who attend the Stagedoor Manor Performing Arts Training Center in Loch Sheldrake, N.Y.

Read more: http://www.nytimes.com/2012/08/22/business/media/macys-creates-yes-virginia-the-musical-for-schools.html?ref=media

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