August 2nd, 2012
Chile Sues Fast Food Chains After Outlawing Toys With Kids Meals
By LUIS ANDRES HENAO
A new law in Chile aims to take some of the fun out of fast-food by forcing McDonald’s, Burger King, KFC and other restaurants to stop including toys and other goodies with children’s meals.
The companies are still using toys to draw in Chile’s increasingly chubby children more than a month after the ban took effect on June 7, Sen. Giudo Girardi said as he filed a formal complaint Wednesday with the health ministry.
“These businesses know that this food damages the health of children and they know that the law is in effect. They’re using fraudulent and abusive means,” Girardi said.
The complaint also targets makers of cereal, popsicles and other products that attract children with toys, crayons or stickers, as well as markets that sell the food.
If Chile’s health ministry upholds his allegations, the companies could be forced to remove the goodies or face nominal fines.