August 30th, 2012

Bloomingdale's BOE discusses law that allows advertisements on school buses


Advertising seems to be everywhere these days, and school buses might become the latest vehicle for hawking products or services.

At its Aug. 14 meeting, the school board approved the first reading on Policy No. 6164 Advertising on School Buses, but a second reading will be required before the board can consider entertaining any requests for the placement of advertising on school buses.

George Hagl, school district business administrator, said the matter was discussed at an administrators’ conference where it was recommended that school districts address the recent legislation that allows for advertising on school buses by drafting a policy.

Though the state law is designed to generate revenues for school districts, which have shrinking financial resources, the legislation requires that 50 percent of the revenues derived from advertising be used to offset the cost of fuel for pupil transportation. The other 50 percent can be used to support any programs or services deemed appropriate by the school board.

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