August 24th, 2012
Alcohol ads coming to CATS buses, trains
By Steve Harrison
Reversing a long-standing prohibition against alcohol ads, the Charlotte Area Transit System now allows beer and liquor advertisements outside city buses and trains.
The cash-strapped transit system believes the ads can generate up to $600,000 annually and said the ads could debut in two or three weeks.
But the move is controversial, with some saying it’s a short-sighted decision.
In addition, the change could put CATS in a difficult position.
A city of Charlotte bus can now be covered with a Budweiser ad. But Mothers Against Drunk Driving might be barred from buying an ad encouraging drivers to stay sober.