August 24th, 2012

Alcohol ads coming to CATS buses, trains

By Steve Harrison
Charlotte Observer

Reversing a long-standing prohibition against alcohol ads, the Charlotte Area Transit System now allows beer and liquor advertisements outside city buses and trains.

The cash-strapped transit system believes the ads can generate up to $600,000 annually and said the ads could debut in two or three weeks.

But the move is controversial, with some saying it’s a short-sighted decision.

In addition, the change could put CATS in a difficult position.

A city of Charlotte bus can now be covered with a Budweiser ad. But Mothers Against Drunk Driving might be barred from buying an ad encouraging drivers to stay sober.

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