August 7th, 2012

Advertising sparks Dallas schools debate


The Dallas School Board discussed whether it would change its advertising policy and a new hybrid learning program for high school math students at a meeting Monday.

Chad Lojewski, member of the Dallas Educational Foundation, told the board about its first fundraising project, which is to replace the school sign on state Route 309 with a digital sign.

The project, which is estimated to cost about $40,000, will include space for school announcements as well as advertising from local businesses. Lojewski said the advertising would be necessary to create a source of revenue that will allow the foundation to fund future endeavors.

The foundation is a separate, nonprofit arm of the district that raises money for scholarships, improved facilities as well as extracurricular or athletic teams’ needs.

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