July 18th, 2012
Your Baby Can Read maker goes out of business amid legal woes
By Tiffany Hsu
Los Angeles Times
Future infant geniuses will have to seek their smarts elsewhere now that the company behind Your Baby Can Read – instructional videos for the diaper set – is going out of business.
For years, Your Baby Can targeted parents hoping to get their little ones an early start on literacy, eventually selling tens of thousands of educational videos.
But many were skeptical of the company’s tactics, publicly challenging the practice of exposing young children to videos through class action lawsuits and a “Today Show” investigation in 2010.