July 3rd, 2012
Yo-Ho-Ho and a Bottle of Sailor Jerry?
By Stuart Elliott
New York Times
A spiced rum named after a tattoo artist is hoping to make more of a mark in a competitive category by joining the growing ranks of liquor brands being advertised on national television.
Sailor Jerry, sold by William Grant & Sons, began running television commercials over the weekend on cable channels that include Comedy Central, ESPN, Fox Movie Channel and Spike.
The commercials are being created by Quaker City Mercantile, an agency in Philadelphia, as part of a campaign that will include digital ads, social media, print ads and outdoor ads.
The fast-paced commercials feature snippets from a decade-old Sailor Jerry archive of concerts, events and documentaries. The spots — in versions that run 15 seconds, 30 seconds and two minutes — use on the soundtrack a high-energy punk rock song, “Where Eagles Dare,” recorded by the Misfits in 1979.
The commercials can also be watched on the Sailor Jerry Facebook fan page as well as on sailorjerryuncut.com and YouTube.